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Rockstar Energy’s CMO on turning latent brand value into market share

Rockstar Energy’s CMO on turning latent brand value into market share
Measurement investments haven’t simplified advertising decisions: report

Measurement investments haven’t simplified advertising decisions: report
In customer service, third-party gen AI tools are beating brand chatbots

In customer service, third-party gen AI tools are beating brand chatbots

Why Farmers Insurance flipped its jingle as part of all-pink rebrand

Heinz calls foul on small condiment packets in social World Cup effort

Sociable: Meta adds updated disclosure tags for AI-generated ads

Mike’s Hard, Genesis take creative swings with custom Netflix campaigns

How Aéropostale entertains Gen Alpha with a creator-led mini-series

Why unpaid media is now essential to AI visibility

Vitaminwater doubles down on content series celebrating local art

Instagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to Know

Chipotle drives rewards program with ‘PGA Tour 2K25’ integration

How Doritos gets global, year-round scale with Formula 1 partnership

Brands see content gold in microdramas. Will they muck up the moment?

Marketing’s data breakdown: H1 by the numbers

The best brand campaigns of H1 2026 sold honesty. Are consumers buying?

State Farm enlists IShowSpeed to keep season five of gaming series fresh

Building Agentic Workflows with Manus

Why Febreze is taking on soccer stink via podcasts, experiences

How fandoms are different and why Havas is doubling down on them

Why Conair is moving fast to adopt AI-driven video ads

Dove Men+Care takes to Strava and social media to promote reformulation

Sociable: Reddit launches ‘People are the Best’ campaign

How TikTok Shop is changing innovation for food and beverage brands

Mike’s Hot Honey spurs experimentation with soccer-infused campaign

How Tom Holland’s nonalcoholic Bero breaks through with brand partners

How to Grow and Monetize a YouTube Channel (Even If You’re Starting Late)

How brands can improve chances of showing up in AI search overviews

How John Deere steeps its brand story in its American heritage

Patriotism is no longer a campaign — it’s a branding strategy