ENRUESFRAR中文PT

Marketing

1 / 4
Kate Spade focused on ‘reigniting the magic’ with new chief marketer

Kate Spade focused on ‘reigniting the magic’ with new chief marketer
Netflix says live events bolster ads but affect viewer engagement

Netflix says live events bolster ads but affect viewer engagement
Campaign Trail: Yeti spells out consumer passions with four-letter words

Campaign Trail: Yeti spells out consumer passions with four-letter words

Sociable: YouTube highlights brand partnerships with sports creators

Coffee Mate stirs up summer fling with social-first campaign

Publicis addresses LiveRamp deal, lagging Sapient arm as it raises outlook

Skechers shifts big chunk of global media biz to Horizon Global

Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign

Writing Winning LinkedIn Content, Without AI

Consumers say rewards matter, but many aren’t actually using them

Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products

Neutrogena puts science above virality with ‘Break the Rules’ campaign

AI is accelerating the accountability gap. Here’s how CMOs can close it.

Pizza Hut serves up nostalgia with latest rewards program push

How Dollar Shave Club uses generative AI to unlock advertising creativity

Advertisers don’t trust CTV inventory despite climbing spend: IAB

How to Train AI to Think Like You

M+C Saatchi NA launches entertainment arm as branded content booms

Rockstar Energy’s CMO on turning latent brand value into market share

Measurement investments haven’t simplified advertising decisions: report

In customer service, third-party gen AI tools are beating brand chatbots

Why Farmers Insurance flipped its jingle as part of all-pink rebrand

Heinz calls foul on small condiment packets in social World Cup effort

Sociable: Meta adds updated disclosure tags for AI-generated ads

Mike’s Hard, Genesis take creative swings with custom Netflix campaigns

How Aéropostale entertains Gen Alpha with a creator-led mini-series

Why unpaid media is now essential to AI visibility

Vitaminwater doubles down on content series celebrating local art

Instagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to Know

Chipotle drives rewards program with ‘PGA Tour 2K25’ integration