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A cure for Cannes Lions FOMO: What marketers might have missed

A cure for Cannes Lions FOMO: What marketers might have missed
Ulta’s CMO on blending brand building and omnichannel marketing

Ulta’s CMO on blending brand building and omnichannel marketing
Building Powerful AI Image and Video Workflows for Marketers

Building Powerful AI Image and Video Workflows for Marketers

How Instacart is cultivating full-funnel marketing with video, AI

What Walmart’s Vibe.co deal means for CTV, retail media convergence

E.l.f. taps into soccer fandom with NWSL, World Cup activations

How challenger brands can stand out with fewer marketing swings

Americans are redefining success. Brands need to catch up.

From foot traffic to sales: streaming ads are more than a reach play

5 Cannes Lions takeaways as marketers wrestle with an industry in flux

Campaign Trail: The Honest Company delivers women’s bathroom truths

Taco Bell gives away emotional-support tacos as World Cup nerves run high

Sociable: Meta launches integrated booking for lead ads

As agentic advertising floods Cannes, Amazon touts its Alexa advantage

Sprite unites tastemakers and fans to debate hip-hop’s greatest hits

Marketing’s next target audience? Co-workers

Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales

Albertsons integrates branded product placement into AI-search tool

How Expedia Group drives brand impact with creators — and Barbie’s Ken

Starbucks pilots TikTok program for boosting employee-generated content

LiveRamp CEO dishes on OpenAI partnership, looming Publicis acquisition

Gap brings AI to owned marketing channels across brand portfolio

What defines ChatGPT ads? ‘Super intentional’ users, OpenAI tells Cannes

Why Lowe’s wants content creators in its network to pitch product ideas

The Future of AI and Selling: How One Workflow Closed a $12K Deal

Target, DirecTV team to track premium video advertising’s sales impact

How NBA players will deal directly with brands through a new union arm

CMOs prioritize organizational influence over long-term brand growth

Why we made Snowflake’s marketing team “Customer Zero” for AI

Uber Advertising expands beyond owned apps in play for more ad dollars