by Michael Stelzner / May 18, 2026
Curious about which platforms marketers will prioritize this year? Interested in understanding how content strategies will evolve?
Discover what professional marketers intend to do with their paid and organic efforts, video marketing, content combinations, and artificial intelligence over the next 12 months in the 18th annual Social Media Marketing Industry Report.
How Are Marketers Utilizing Social Media?
Within this comprehensive 44-page report, Social Media Examiner reveals:
✅ Which platforms B2C and B2B marketers consider most critical.
✅ How marketers plan to adjust their video marketing initiatives.
✅ Where marketers intend to place advertisements.
✅ Which platforms yield the strongest sales outcomes.
✅ Which platform marketers are most eager to explore further.
These business-enhancing insights into the world of social media are unavailable elsewhere. They will assist you in spotting new opportunities, navigating emerging challenges, and fine-tuning your approach to stay ahead of the shifts on the horizon.
Looking for a Preview?
Here is a selection of the distinctive data featured across the 44 pages and more than 50 charts:
🔥 56% of marketers intend to boost their organic Instagram efforts. Find out which platform they'll use more.
🔥 49% of marketers identify video as the most critical content type. Discover where 70% of marketers plan to increase their video usage.
🔥 62% of marketers now employ generative AI tools on a daily basis. Learn how they're incorporating them.
That’s just a taste. Obtain your copy now to unlock the full report and secure the insights required to fortify your business strategy for the coming year.
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This report is complimentary when you sign up for Social Media Examiner’s FREE updates. Simply complete the form below, and we will send the report to you.
Tags: Social Media Research