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Holiday planning needs a new playbook

Holiday planning needs a new playbook
Under Armour teams with ‘Heated Rivalry’ star for new campaign

Under Armour teams with ‘Heated Rivalry’ star for new campaign
Marketers’ latest AI conundrum: An environmental footprint left unmeasured

Marketers’ latest AI conundrum: An environmental footprint left unmeasured

Sociable: Will Meta’s massive AI bet pay off?

Consumers warm up to streaming ads: Here’s what the numbers say

Sociable: How to build a brand presence on Reddit in 2026

Tinder expands Events as it chases Gen Z connection

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Ugg teams with buzzy pop band Muna for back-to-school campaign

World Cup advertising numbers reflect diversifying sports marketplace

YouTube on TV: What Marketers Need to Know

Kate Spade focused on ‘reigniting the magic’ with new chief marketer

Netflix says live events bolster ads but affect viewer engagement

Campaign Trail: Yeti spells out consumer passions with four-letter words

Sociable: YouTube highlights brand partnerships with sports creators

Coffee Mate stirs up summer fling with social-first campaign

Publicis addresses LiveRamp deal, lagging Sapient arm as it raises outlook

Skechers shifts big chunk of global media biz to Horizon Global

Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign

Writing Winning LinkedIn Content, Without AI

Consumers say rewards matter, but many aren’t actually using them

Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products

Neutrogena puts science above virality with ‘Break the Rules’ campaign

AI is accelerating the accountability gap. Here’s how CMOs can close it.

Pizza Hut serves up nostalgia with latest rewards program push

How Dollar Shave Club uses generative AI to unlock advertising creativity

Advertisers don’t trust CTV inventory despite climbing spend: IAB

How to Train AI to Think Like You

M+C Saatchi NA launches entertainment arm as branded content booms